You are here: Knowledge Must  Our Story  Looking Ahead

Looking Ahead

The purpose of Knowledge Must is to enhance international understanding and friendship through educational, cultural, and humanitarian activities involving the exchange of ideas and experiences among people of diverse cultures. In our ever changing world, cultural exchange is not a onetime event. It is an ongoing day by day process that requires a constant re-evaluation of current circumstances and conditions. Developments in technology, communications, and transportation will only continue deepening cultural exchange. Travel will become easier, borders will become increasingly transparent, and cultures will become increasingly intertwined in business, environmental, and global issues.

Due to increasing globalisation and the resulting rise in cultural exchange and the ensuing complexity of servicing individuals and organisations, our service offerings continue to evolve to meet the needs of our clients. Going forward, Knowledge Must is focusing on innovative intercultural solutions to promote intercultural dialogue and knowledge sharing.

Mahatma Gandhi once remarked that “You must be the change that you wish to see in the world.” We see the world not only as it is, but as it could be, and we see ourselves as agents of change in that process. At Knowledge Must we want to inspire people to share our passion and ambition to make a difference in the world. Our Vision is to enhance intercultural understanding between East Asia, South Asia, and the Western world. For this purpose we are soon opening a full-fledged office in China.

To broaden our contacts in China we are continuously expanding our network. Our success heavily depends on the diversity, quality, and fit of our team members and partners. We therefore invite all Chinese individuals and organisations that share our philosophy to get in touch with us to gauge our cooperation potential. Join us on our journey to make a difference in our world by connecting people, places, and potentials!