Our Understanding of Culture

Although the term "culture" has been defined in a variety of ways, culture is broadly characterised as a system of beliefs, values, customs, traditions and assumptions about life that guides behaviour and is shared by a group of people. Beliefs and values arguably define people more than anything else. And yet, the significant role that culture plays is often neglected in decision-making processes. This negatively impacts exchange between people of diverse cultural backgrounds, be it in academics, arts, business or international relations.

Culture is multi-dimensional. Cultures can be tied to race, ethnicity, social class, gender, geography, language, ability, occupation, organisation, and nationality. That is why every individual belongs to more than one cultural group.

Culture is constantly in flux. As conditions change, cultures adapt in dynamic and sometimes unpredictable ways.

Culture is elastic. Knowing the cultural norms of a given community does not predict the behaviour of a member of that community, who may not conform to norms due to individual or contextual reasons. 

Culture is not homogeneous. Each culture is unique and within any culture there is diversity. This uniqueness must be identified and respected.

Culture is crucial. As culture influences all aspects of life, from the way we dress to the way we do business, we need to develop certain attitudes and skills to successfully cross our cultural boundaries.