Target Cultures

Training Must provides target culture training programmes for people planning to work in or with another culture. At present we offer Target Culture Training for three cultural regions: South Asia, East Asia, and Europe. Whether travelling to China for business, working with Indians, or setting up a joint venture with Europeans, you will find that every single minute spent preparing for this challenge has been spent well. You will adjust to the culture faster, thereby maximising your impact.


Our Target Culture Trainings:

  • Target Culture South Asia, with additional focus depending on destination (e.g. India, Pakistan, Bangladesh, Sri Lanka, Nepal)
  • Target Culture Europe, with additional focus depending on destination (e.g. Britain, France, Germany, Italy, Spain)
  • Target Culture East Asia, with additional focus depending on destination (e.g. China, Japan, Korea)

We tailor your Target Culture Training depending on your particular objectives, for example:

Living in China, Working with Indians, or Negotiating with Europeans. Please enquire with us to learn about the optimal Target Culture Training to meet your objectives.