Target Culture Training

Attitudes, beliefs, habits, norms, and values vary significantly from country to country and have a considerable impact on how people talk, act, and react. Understanding these cultural variables can often make the difference between a right and a wrong decision. We have to realise that our own attitudes, beliefs, habits, norms, and values radically effect what we see and do. In order to successfully cross cultural boundaries, we have to balance our own view of life against the other culture.

With Training Must you will discover the character, beliefs, and customs of the people in your target culture. You will find out about their family and religious life as well as how they make a living, educate their children and spend their leisure time. You will be able to talk intelligently with the local people, discussing the life they live, deciphering and interpreting how they think and behave. You will also discover the problems the local people face - many of which will also apply to you once you arrive there - and see how they handle them.

The Target Culture Modules we offer include:

  • Historical, Political, and Economic Overview
  • Profile of Business, Trade, and Industry
  • Society, Values, Beliefs, and Religions
  • Rules, Taboos, Customs, and Traditions
  • Social Etiquette and Protocol
  • Communication – Verbal and Non-Verbal
  • Interpersonal Relations
  • Gender Issues

In case you are interested in our Target Culture Training, please enquire with us. We also invite you to learn more about our Target Cultures.

What Our Clients Say

I just started a small business of my own here in India. Since sales were not picking up as fast as I had hoped for I decided to get professional help from Training Must. They arranged me a culture savy trainer who assisted me in adjusting my marketing to the realities of the Indian market. My lead generation has vastly improved and this is gradually building up my sales. I seriously recommend Training Must's services to anybody facing the same problems that I was facing.

•    Marco Tolino, Shanti Vibes (New Delhi, India)