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Company Overview

Knowledge Must is a leading intercultural solutions provider that assists students, professionals, and organisations to successfully cross cultural boundaries to and from India and China. Our team of highly qualified experts has the knowledge, experience, diversity, and passion to provide you with the best customised solutions to achieve your individual objectives.

Unravel the World!

Our Five Divisions

The operations of Knowledge Must encompass five crucial components for achieving cultural fluency, each covered by one of our five divisions: Career Must, Language Must, Training Must, Travel Must, and Culture Must. The experts at our five divisions guide you through the process of successfully crossing cultural boundaries. The unmatched combination of all our divisions' services into tailor-made Integrated Solutions gives you the unique opportunity to successfully move between cultures. We address your specific intercultural needs - no matter what you require.

Career Must assists you to build an international career and provides your organisation with the best in intercultural HR solutions. We help to bring the right people together.
Unlock Your Potential!

Language Must offers the best in language teaching. We provide you with the most effective way to communicate with people from other cultures.
Express Yourself!

Training Must conducts intercultural trainings that are practice-oriented and tailored to each specific cultural challenge. We instil in you the ability to effectively cross cultural boundaries.
Develop Your Skills!

Travel Must delivers the most outstanding intercultural travel experiences. We individualise your experiences to suit your individual requirements.
Broaden Your Horizons!

Culture Must makes you experience the arts and beyond. We will share with you the best that human creativity and intellect has brought about.
Embrace Diversity!


Never before in history have so many different peoples and cultures come into contact with one another. From ambitious students and professionals to globally operating organisations, all face the challenges and opportunities of cultural diversity. Our world is in a process of ever faster transformation. Revolutions in information and communication technologies as well as in transportation make it possible for us to cross many cultural boundaries in any one day.

It comes at an increasingly staggering price to ignore the role of culture, whether as an individual moving abroad or an organisation working across cultural boundaries. The success of all our global efforts hinges on our ability to manage intercultural differences. Despite the price we all pay for our neglect of cultural variables, we often act as though it is all business as usual. While cultural differences create possible problems, properly channelled these differences also create unlimited opportunities.

At Knowledge Must we know that managing intercultural differences is key to the welfare of all. Based on our research, we address this crucial area head-on. Through the prism of language, religion, ethnic identity, traditions and other principal pillars of culture we apply our effective solutions for fostering intercultural understanding among individuals, organisations, communities and countries. At Knowledge Must we understand that embracing diverse ideas, creating diverse opportunities, and developing diverse partnerships will positively impact the communities that we engage. The synergies generated when people of diverse cultures collaborate are truly borderless.

Join hands with us!

What We Can Do for You

We at Knowledge Must are genuine cultural immersion specialists. We aim at full cultural fluency, knowing what to do when, where, and why. What others consider as cultural gaps we understand as opportunities to learn and grow. We help individuals as well as organisations to grow to their full potential.

The unique chance to move between cultures opens totally new professional and personal perspectives, and helps you to pursue your goals in life. Analogously, we provide professional and creative intercultural solutions to help your organisation achieve its particular mission and to drive through internationalisation strategies in a cost-effective way.

Unlike other solutions in the market, we offer complete service packages with our five company divisions: Career Must, Language Must, Training Must, Travel Must, and Culture Must. Combining the expertise of our five divisions into Integrated Solutions, we deliver truly comprehensive intercultural services. With our career counselling, study abroad programs, internship, volunteer and work placements to language immersion, culture-specific and process-oriented training, individualised travel arrangements, and intercultural events, we fully equip you to make the most out of the diversity of Indian and Chinese cultures.

Enquire with us now to learn how we will be of your assistance!

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